Behave
Dot Fest — Festival hero image

Dot Fest

Thematic
Make the City the Program
What We Did
Identity, Campaign
Team
Steffan Howey, Peter Hirsch

Overview

For Dot Fest, we built a festival identity that could move through Paris without getting lost. Posters, storefronts, wayfinding, stage graphics, attendee objects, and street moments all work from one loud mark and a simple directional logic.

Dot Fest — Dot Fest storefront takeover with a blue window poster and matching hanging sign
Dot Fest — Dot Fest blue street banner hanging above a Paris avenue
Dot Fest — Dot Fest attendee kit with folded program, ticket, wristband, sticker, pin, and badge
Dot Fest — Dot Fest wayfinding signs in Paris pointing to talks, music, workshops, AI labs, and registration
Dot Fest — Dot Fest staff badges with blue and red lanyards on a neutral wall
Dot Fest — Dot Fest blue tote bag on an orange metro seat
Dot Fest — Dot Fest main stage with large blue festival graphics behind panel speakers and an audience
Dot Fest — Dot Fest attendees wearing badges and talking outside a Paris venue with a festival poster behind them
Dot Fest — Dot Fest illuminated poster kiosk on a rainy Paris street at night

[ More Work ]

[ All work — N=18 ]
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