Behave
Opens Here — Miami International Airport hero image

Opens Here

Thematic
Make the World Feel Close
What We Did
Campaign, Spatial
Team
Steffan Howey, Peter Hirsch

Overview

For Opens Here, we built a destination campaign that makes Miami International Airport feel like the beginning of everywhere. Terminal glass, digital displays, gate windows, moving walkways, baggage claim screens, social formats, and travel objects all work from one simple idea: the world opens from MIA.

Paris opens here. Bogotá opens here. Bimini opens here. Milan opens here. The system turns airport surfaces into destination windows and connects every moment back to MIA Discover.

Opens Here — The World Opens Here totem on the arrivals curb
Opens Here — The World Opens Here mural with destination windows along the moving walkway
Opens Here — MIA Discover digital wall with destination cards and live flight status
Opens Here — Paris, Bogotá, Bimini, and Milan posters along the gate corridor
Opens Here — Buenos Aires Opens Here banner above the baggage claim hall
Opens Here — Boarding passes, luggage tag, and destination prints from the travel kit
Opens Here — Opens Here social stories and the MIA Discover app across phones and tablet
Opens Here — Bogotá Opens Here poster on a downtown Miami bus shelter
Opens Here — Five destination windows glowing across the night concourse wall
Opens Here — Paris Opens Here window graphic at the gate, looking out to the airfield

[ More Work ]

[ All work — N=18 ]
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