Behave
Countermark — Spirits hero image

Countermark

Thematic
The Mark Is the Proof
What We Did
Identity, Packaging
Team
Steffan Howey, Peter Hirsch

Overview

Countermark is a spirits identity that starts with proof you can hold. The mark becomes a seal, label, ledger, shelf cue, and verification ritual, giving the bottle world the feeling of an official record without losing the warmth of the barrel room.

Countermark — Countermark logo, proof mark, copper seal, and the line The Mark Is The Proof
Countermark — Countermark wall poster with stamped proof mark on a brick exterior
Countermark — Countermark bottle label detail with batch number, proof, and public ledger language
Countermark — Countermark bottle neck with metal seal and The Mark Is The Proof message
Countermark — Countermark bottle staged beside barrels in a dim barrel room
Countermark — Countermark bottle, package, and seal arranged on a clean studio background
Countermark — Countermark bottles and cartons arranged on a dark shelf
Countermark — Countermark paper ledger being stamped beside bottle, package, pen, and metal proof coin
Countermark — Countermark mobile verification screen beside bottle, paper ledger, package, and proof seal

[ More Work ]

[ All work — N=18 ]
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