Behave
Hidden Layer — Snapchat hero image

Hidden Layer

Thematic
The Internet As Layer
What We Did
Campaign
Team
Steffan Howey, Peter Hirsch

Overview

Hidden Layer reframes Snapchat as the internet that shows up where people already are: places, friends, moments, AI, and discovery in motion.

We built the campaign platform, visual system, product story, and activation language around a simple idea: the real world can carry the layer.

Hidden Layer — Old internet feed comparison board for the Hidden Layer campaign platform
Hidden Layer — New internet layer scene for the Hidden Layer campaign platform
Hidden Layer — Hidden Layer campaign system board with typography, color, graphic language, and voice principles
Hidden Layer — Out-of-home campaign application for Hidden Layer
Hidden Layer — Wild posting campaign application for Hidden Layer
Hidden Layer — Transit campaign application for Hidden Layer
Hidden Layer — Social story campaign application for Hidden Layer
Hidden Layer — Snap Map product surface for the Hidden Layer campaign platform
Hidden Layer — Creators product surface for the Hidden Layer campaign platform
Hidden Layer — Advertisers product surface for the Hidden Layer campaign platform
Hidden Layer — AI and Chat product surface for the Hidden Layer campaign platform
Hidden Layer — Specs product surface for the Hidden Layer campaign platform
Hidden Layer — Hidden Layer Tour activation map for Hidden Layer
Hidden Layer — Camera activation flow for Hidden Layer
Hidden Layer — Map activation flow for Hidden Layer
Hidden Layer — Lens activation flow for Hidden Layer
Hidden Layer — Specs activation flow for Hidden Layer
Hidden Layer — Specs Look Up banner for Hidden Layer
Hidden Layer — Closing campaign artifact banner for Hidden Layer

[ More Work ]

[ All work — N=18 ]
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