Behave

For Daily Use

Thematic
Good Shoes Disappear
What We Did
Campaign
Team
Steffan Howey, Peter Hirsch

Overview

For Daily Use positions the Nike SB Janoski as a tool for living, not an object for collecting. Built around the line Good Shoes Disappear, the campaign turns wear into evidence and utility into language, carrying the idea through product labels, receipts, shop fixtures, out-of-home, social participation, packaging, and proof-of-use artifacts.

For Daily Use — Worn black Nike SB Janoski shoes in a doorway with For Daily Use campaign language
For Daily Use — Skateboarder riding down a city street in Nike SB shoes
For Daily Use — Nike SB Janoski shoe on a skateboard deck
For Daily Use — Good Shoes Disappear Nike SB Janoski poster on a worn wall
For Daily Use — Less shoe. More you. Nike SB billboard on a city street
For Daily Use — For Daily Use Shop storefront with Nike SB campaign signage
For Daily Use — Nike SB Janoski For Daily Use skate shop display with shoes and campaign posters
For Daily Use — For Daily Use poster pasted on a layered city wall
For Daily Use — For Daily Use campaign posters pasted across a street wall
For Daily Use — Nike SB For Daily Use type system board with campaign lockups and utility typography
For Daily Use — Nike SB For Daily Use usage labels system board with everyday activity messages
For Daily Use — Nike SB For Daily Use tongue label system board
For Daily Use — Nike SB For Daily Use stamp and ephemera system board
For Daily Use — Nike SB For Daily Use wear diary system board
For Daily Use — Nike SB For Daily Use photography direction board with everyday product moments
For Daily Use — Nike SB For Daily Use product page concept showing Janoski campaign storytelling
For Daily Use — Day 01 to day 30 progression of a Nike SB shoe wearing down over time
For Daily Use — Black Nike SB Janoski shoes arranged with skate tools and hardware
For Daily Use — Coffee, keys, and worn Nike SB shoes shown as everyday carry details
For Daily Use — For Daily Use receipt poster listing everyday moments with zero dollar totals
For Daily Use — Nine social posts showing worn Nike SB Janoski shoes around the world
For Daily Use — For Daily Use checklist with curbs, errands, bus ride, coffee run, and late night
For Daily Use — Nike SB Janoski daily log form for tracking everyday shoe use
For Daily Use — Checked out by you, worn in by life campaign sticker
For Daily Use — Round For Daily Use stamp reading Good Shoes Disappear
For Daily Use — Nike SB Janoski For Daily Use shoebox with campaign labels
For Daily Use — Open Nike SB Janoski box with shoe tissue and receipt label
For Daily Use — For Daily Use hang tag on a concrete surface
For Daily Use — Handwritten tape labels naming everyday uses like curbs, errands, and bus ride
For Daily Use — For Daily Use Nike SB Janoski label strip with Good Shoes Disappear and Less Shoe More You messages
For Daily Use — For Daily Use Nike SB Janoski hero studio image with everyday product storytelling

[ More Work ]

[ All work — N=18 ]
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